MRI Ascend Conference
Writing
Live, Work, Play in an Animated World
MRI Real Estate Software creates technology that let developers, landlords, and entrepreneurs operate and optimize their businesses. Their MRI Ascend conference is a chance for the company to share their vision of the software platform to their most ardent users.
For the past few years as part of my work with Elevation, I have been tasked with creating a concept and script for a thesis video that kicks off the conference. The challenge has been to encapsulate the big themes of the conference in a 1-2 minute video that is entertaining and engaging enough to energize the audience.
Rather than focusing on the technical details, I’ve used animated characters to tell the story of the impact that MRI has on a community.